Program Manager Dealer Accelerate Program

The Program Manager Dealer Accelerate Program (DAP)is responsible foroverseeing the daily operations,accruals,reporting, performance analytics, and strategic direction of theDealer Accelerate Program (DAP). This role ensures program compliance,accurateaccruals,manages advertising governance, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness and dealer value.

Key Responsibilities

Program Administration & Operations

• Administer all aspects of theDealer Accelerate Program (DAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.

• Serve as the primary point of contact forthe Business Centers,internal stakeholders, vendors, and participating dealers.

• Maintainaccurateprogramaccruals,records, guidelines, and standard operating procedures.

Reporting & Performance Tracking

• Develop, manage, andmaintainreporting dashboards and performance summaries for leadership, field teams, and dealers.

• Trackspendutilization, program adoption, compliance status, andperformanceKPIs.

• Deliver monthly, quarterly, and adhoc reporting with insights that support strategic decisionmaking.

Advertising Governance & Compliance

• Monitor adherence to advertising guidelines, brand standards, and program rules.

• Partner withadvertisingcompliance, marketing, andBCteams to ensure claims, documentation, and spend submissions meet program standards.

• Identifyprocess gaps and recommend improvements to ensure program integrity.

Performance & Demand Analysis

• Analyze program participation, spending trends, media performance, dealer needs, and market demand.

• Interpret performance data toidentifyopportunities for optimization, cost efficiency, and improved ROI.

• Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.

Strategic Recommendations & Program Enhancements

• Provide datadriven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.

• Support rollout of new program features, updates, and policy changes acrossdepartments.

• Collaborate with crossfunctional teams to ensure continuous improvement and alignment with broader retail and brand strategies.