Associate Manager eCommerce
Job Description
Digital Shelf Quality & Content Health
- You will be lead on the Syndigo PIM build across the Wonderful Brands.
- Manage GDSN data synchronization and product content publishing via Syndigo, ensuring accurate, compliant, and timely distribution of item data to trading partners and retailers.
- Monitor PDP content health and accuracy (titles, bullets, descriptions, images, attributes, enhanced content).
- Identify and remediate issues such as missing content, incorrect claims, outdated pack/size, incorrect taxonomy, broken variations, system overwrites, incorrect or misaligned identifiers, or suppressed listings.
- Ensure product data and imagery meet retailer requirements and internal brand standards.
- Monitor reviews and ratings and manage third-party review service providers.
Content Updates & Publishing
- Execute content updates and new item set up via Syndigo and/or retailer portals.
- Refresh content based on new campaigns, items, brand strategy, SEO best practices, retailer guidelines, and compliance requirements.
- Own brand store presence across portfolio, navigation flow, module testing and page design.
Issue Management & Escalations
- Triage and resolve digital shelf tickets related to content, catalog, availability signals, and brand presentation.
- Coordinate with internal sales teams and retailers to resolve digital shelf issues.
- Document recurring root causes and recommend process improvements.
Performance & Insights
- Track performance including content completeness, retail readiness, share of search, conversion rate, ratings/reviews, and sales impact.
- Provide weekly reporting and insights on key content opportunities and competitor benchmarks.
- Support experimentation and learning agenda (A/B tests where supported).
- Identify areas of opportunity to increase traffic and conversion.
Buy Box Monitoring & Recovery
- Monitor Buy Box ownership continuously using Amazon tools and third-party trackers.
- Identify Buy Box losses (pricing, availability, 3P competition) and escalate internally or through Amazon support.
- Partner with sales teams to address vendor term issues, availability challenges, and rogue 3P disruption.
