Sr Manager Ecommerce Analytics
Vuori is looking for a Sr. Manager of E-commerceAnalytics to join our Omni Analytics team to help drive strategy and decisions for channel planning, digital performance, and customer engagement. This individual will be tasked with building the framework and processes necessary to deliver comprehensive ecommerce sales forecasting, KPI analysis, and actionable business recommendations. As we progress into a more omni-centric DTC business, this role will partner closely with Retail toalignshared goals, connect online and in-store insights, and support coordinated planning and execution that moves Vuori forward. With a deep understanding of ecommerce analytics,youllleveragedata insights to drive strategic decisions,optimizemarketing, and enhance ourecommerceperformance.
What you'll get to do:
SalesPlanning &Forecasting:
- Design and implement a comprehensive sales forecasting framework for eCommerce, ensuring alignment with companyobjectivesand growth targets.
- Plan for an Omni business and evaluate, measure, and action on drivers across the full DTC ecosystemof our consumer.
- Developaccuratesales forecasts based on historical data, market trends, and scenario modeling to evaluate business decisions.
- Monitor and analyze performance metrics,adjuststrategies to improve marketingefficiency,andoptimizedigital performance.
Consumer Insights& Analysis:
- Conduct in-depth analyses of consumer behavior to uncover trends and preferences,providingactionable insights to inform marketing, merchandising, and product strategies.
- Stay ahead of industry trends, competitive landscape, and market shifts by integrating external data sources and macroeconomic factors into performance analysis.
- Oversee the analysis of eCommerce KPIs, customer behavior, and digital marketing metrics. Develop and refine dashboards to provide visibility into online performance andidentifyoptimization opportunities.
Team Leadership:
- Provide data-driven strategic insights and recommendations to senior leadership, ensuring that the eCommerce Analytics team plays a pivotal role in decision-making processes.
- Mentor a team of analysts, fostering a culture of collaboration and data-driven decision-making.
- Continuously assess and refine processes to enhance efficiency, accuracy, and impact, implementing best practices in data management and eCommerce analysis.
Collaboration:
- Collaborate closely with marketing,merchandising,tech, and data teams to ensure reporting, insights, and strategies align with broader company goals.
- Work with cross-functionalpartnersto align forecasts with product launches, marketingspends, and brand strategies.
- Coordinate with the Planning team to ensure product-level forecasts are aligned withchannelexpectations.
Innovation & Technology:
- Develop and communicatea clear visionfor self-service and operational reporting using industry-leading tools and best practices.
- Introduce innovative analytical techniques and tools, enabling advanced business analytics and driving online ROI.
- Prototype and build visualization tools, working with a team of employees and consultants to deliver best-in-class eCommerce analytic solutions.
