Distributor Partner Manager
YEAR-ROUND BUSINESS Planning
Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities
Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources
Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs
Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities
MARKET EXECUTION
Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, perfect stores, volume achievement etc.)
SELLING & INFLUENCE
Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market
Develop DP network through implementation of RBNAs distributor selling model (power platform, PIITCHER, Skill Pills, etc.)
Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store
Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs
Utilize tactical budget around initiatives and incentives that maximize ROI
Manage Independent trade program (VIP)
Identify gaps in service across delivery, selling and merchandising for RBNAs 3rd Party DSD network.
KEY ACCOUNT EXECUTION
Successfully prioritize & implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities
Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts
Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels
ACTIVATE MARKETING RESOURCES (Sales & marketing alignment)
Bring RBNAs marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)
Execute rollout of RBNA brand initiatives and tentpoles
Bringing brand & key account solutions to solve issues at the market level
Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)
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