Channel Developer On-Premise
The Channel Developer, On-Premise is responsible for driving commercial performance across a territory through market insights, trend identification, and strategic execution supporting a large portfolio of spirit brands. This role focuses on understanding shifts within the on-premise landscape, identifying growth opportunities, and translating market intelligence into actionable business solutions.
Reporting to the Field Performance Manager, the Channel Developer, On-Premise will leverage brand programming, industry insights, education, and agency resources to support market growth strategies, strengthen portfolio performance, and identify emerging opportunities across the territory.
Core Responsibilities/Activities:
- Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
- Customer Engagement.Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions
- Commercial and Performance Strategy.Plan, track, and implement brand and portfolio engagement using performance data
- Consumer Strategy. Gain insight to consumer trends to inform customer engagement sessions
- Identify merchandising opportunities by understanding portfolio priorities
- Agency Accountabilities.Complete accurate and timely management of agency initiatives including:
- Budget and expense management
- All reporting responsibilities
- Tracking and management of performance data using agency-appointed platforms
- Participation in all internal training initiatives
- Point of Sale, asset and warehouse management
- Brand, market, competitive and customer insight curation
- Network Partnership.Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
- Learning.Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
What Success Looks Like:
- Commercial growth (exceeding goals) within territory
- Delivery of program activities
- Positive 360 feedback from manager, market team and client partners
- Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
- Increasing brand and category knowledge
The physical demands of this role require the following:
- Bending, squatting, crouching and reaching,climbing, kneeling, and stooping including to arrange and display point of sale
- Frequent lifting and moving cases of product and other objects of50pounds or more
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
