Marketing Content Specialist

Reference # : 19-02944
Title : Marketing Content Specialist
Location : Basking Ridge, NJ
Position Type : Contract
Experience Level :
Start Date / End Date : 10/20/2019 / 10/17/2020
Description
JOB TITLE: Alliance Marketing - 5G and Segments
Estimated Time: 40 Hours weekly
Core Responsibilities:

Curate:
- 5G thought leadership from VBG customers, partners and demos
- Work with existing Telecommunication Group enterprise, SMB and public sector customers to mine for willingness to endorse Telecommunication - and what method of endorsement customer prefers
- Customer marketing opportunities by leveraging the customer relationship
- Alliance based marketing opportunities
- Telecommunication CMO/CIO to Customer CMO/CIO relationships

Write/Develop:
- Customer Success stories
- Customer use cases
- 5G (customer/partner/co-developer) based marketing content for each stage of the sales funnel (top/middle/bottom and engagement)
- 5G 'proof of concept' use cases, success stories, testimonials, and videos

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Publish:
- Manage Legal approvals of customer-based content, marketing, contracts, and logo usage/promotion.
- ********************* program presence (Customer Success Stories website management)

Coordinate:
- With IMC Alliance Marketing - with resellers, co-developers, and partners
- Alliance marketing content prioritization and alignment across BUs, Segments, Channels, CMO